Palloff and Pratt (2007) comment that students who use technology in their personal lives may not be equipped to use it academically. While teaching computers at the high school freshman level parents would often comment they expected their student to do well in the class because that student spends quite a bit of time on computers. More often I find that student is equipped to use the computer for personal use but in a structured academic environment not nearly as successful. Students have the technological skills to use and learn these tools but many are not able to transfer those skills to an academic purpose. Students need guidance to learn to use those tools in a way that will benefit them academically and in their future career.
Online learning is more accepted than it was even five years ago. The technology tools have been advancing at an exponential rate. I think the real key for an online institution and/or online instructor is to look at any new technology and think about how that can be used in their classroom. Actually this is quite the same thing teachers have been doing since the beginning of organized education. It is about experimentation and trial and error and in the greatest educational tradition, watching what others are doing and copy it if it works.
Palloff, R.M. & Pratt, K. (2007) Building online learning communities: Effective strategies for the virtual classroom. San Francisco, CA: Jossey-Bass.